Building a fashion or lifestyle goods brand is equal parts exciting and overwhelming. As a creative business strategist, I’m here to be the cheerleader in your corner, helping you move forward with clarity and confidence at every stage.

I've been where you are. As a co-founder of a handbag startup, my partner and I built the business from the ground up with just a vision, a lot of determination, and often more questions than answers. There were moments of doubt, impossible decisions, and plenty of sudden disasters. We figured it out and grew that brand into a million-dollar business, but I will never forget how hard (or how exciting) those early stages felt.

That's what drives my work today. With over 20 years experience, I've developed an end-to-end perspective spanning design, sourcing, creative direction, and business infrastructure. My background runs deep in the fashion world — from apparel and handbags to jewelry, shoes, and skincare — but the core needs of a direct-to-consumer brand have much in common no matter what you're selling. I like to say that my superpower is my highly creative yet highly analytical brain, and my work sits at the intersection of brand identity and operational reality — because a beautiful brand without a solid foundation won't last, and a solid foundation without a clear point of view won't connect.

I work with women entrepreneurs building or scaling all kinds of product-based businesses, and bring a wealth of experience guiding strategy across a wide range of categories. Whether you're launching your very first product or looking to grow an existing line, chances are I've navigated the challenges you're facing and can help you find a clear, confident path forward.